KASAA COUTURE acted as a partner of the Отцыfrovka TV program .

"Sampling" is the author's project of Nikolai Tsonku. "Digging" is a cycle of TV programs where famous men from the world of cinema, show business, politics and sports (and in every 5th program, women) talk about their experience of fatherhood and motherhood, which helps with their example to the present and future modern parents to destroy the prevailing stereotypes, allowing them in the future to fully participate in the upbringing of their children, regardless of employment, profession and status.


Nikolay Tsonku, author, producer and host of the project:

“The idea of creating a kind of platform for helping fathers did not come to me by accident. Based on my own experience, I ran into problems for which I simply could not find solutions. I thought, why not ask more experienced parents about this, who, most likely, faced similar situations and will be able to answer, both me personally and others, such important questions: how and what changes in a man's life when he becomes a father, what an ideal dad should be and what is his role in the institution of the family, what values should parents cultivate in their children, how to influence the future and the choice of their child's profession, topics of upbringing, adoption, as well as acute social and intra-family issues. At the moment we have filmed 48 programs for a year, and I can say with confidence that the project will definitely be useful to everyone. "


The heroes of Отцыfrovka are: Irina Khakamada, Alexey Kortnev, Evgeny Knyazev, Evgeny Aldonin, Yuri Grymov, Konstantin Soloviev, Nikita Panfilov, Roman Mayakin, Katerina Shpitsa, Kamil Larin, Roman Avdeev, Natalia Krasnova, Ivan Zhidkov, Anton Makravarsky, Viktor , Mikhail Bashkatov, Egor Dronov, Kirill Andreev, Irina Sashina, Nadezhda Angarskaya, Karina Mishulina, Oleg Vereshchagin, Ekaterina Lisina, Igor Zhizhikin, Vadim Demchog, Dmitry Kozhoma, Ekaterina Volkova, Daria Melnikova, Mikhail Barshchevsky, Andrey Kovalev, Alexander Klyukvin, Radislav Gandapas, Yegor Druzhinin, Anton Belyaev, Nonna Grishaeva, Daria Sagalova, as well as other famous parents and media representatives.

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